About us

Our Story

It all started when Samuel Desprez and Aurélien Ricci crossed paths at HEC Paris, not as students, but as managers of innovative companies. They shared the same passion for light and the incredible effects that lasers can have on material. Both of them were particularly interested in the rich variety of materials and the ability of lasers to enhance them. DWS (Décor World Services) was created to meet the growing demand among premium brands for a unique personalization service that reflected a luxury experience. 

Our Vision

DWS is aligned with our clients’ expectations for sustainability, which include the use of innovative new materials. It is a real source of pride for us to support French and European industry with our mastery of every aspect of laser engraving machine production, both hardware and software. This expertise allows us to provide quick, tailor-made solutions for the challenges of luxury brands. opportunities.

Innovation is the core of DWS, which is why our dedicated R&D team is constantly pushing the technical limits of lasers to find innovative opportunities. 

International Ambitions

DWS a rapidement convaincu des clients dans le secteur du Luxe tels que LVMH, Shiseido et L’Oréal grâce à son offre de services connectés qui lui permettent un déploiement international aisé et une grande flexibilité d’utilisation. Présente en France, à Singapour et aux Etats-Unis, DWS poursuit son développement international en Europe, en Asie, en Amérique, et au Moyen-Orient très prochainement.

Discover the exclusive world of DWS

Our Expert Teams

Une équipe de talents qui maîtrise plusieurs domaines d’expertise : interaction laser-matière, production, conception, R&D, développement informatique, business development, marketing et communication… Des experts qui mettent en commun leurs savoir-faire pour vous accompagner dans l’ensemble de votre projet de personnalisation et vous offrir une réponse personnalisée et réactive.

DWS une équipe d'experts.
Member of Cosmetic Valley