A service tailor-made for your laser engraving personalization project
Steps in a personalization
product personalization
![](https://dws-engraving.com/wp-content/uploads/2022/01/Vector-1.png)
Define a personalization strategy with the client
![](https://dws-engraving.com/wp-content/uploads/2022/01/75.png)
![](https://dws-engraving.com/wp-content/uploads/2022/01/Line-48.png)
![](https://dws-engraving.com/wp-content/uploads/2022/01/042-eye-1.png)
![](https://dws-engraving.com/wp-content/uploads/2022/01/752.png)
Conduct parameter research and tests to study laser-material interactions
![](https://dws-engraving.com/wp-content/uploads/2022/01/052-file.png)
![](https://dws-engraving.com/wp-content/uploads/2022/01/Line-48.png)
Design general engraving guidelines (fonts, languages, engraving zones, illustrations, etc.)
![](https://dws-engraving.com/wp-content/uploads/2022/01/753.png)
![](https://dws-engraving.com/wp-content/uploads/2022/01/Line-48.png)
![](https://dws-engraving.com/wp-content/uploads/2022/01/049-settings.png)
![](https://dws-engraving.com/wp-content/uploads/2022/01/754.png)
Develop the engraving machine
![](https://dws-engraving.com/wp-content/uploads/2022/01/Vector-3.png)
![](https://dws-engraving.com/wp-content/uploads/2022/01/Line-48.png)
Roll out internationally
![](https://dws-engraving.com/wp-content/uploads/2022/01/755.png)
![](https://dws-engraving.com/wp-content/uploads/2022/01/Line-48.png)
![](https://dws-engraving.com/wp-content/uploads/2022/01/Vector-4.png)
![](https://dws-engraving.com/wp-content/uploads/2022/01/756.png)
Track sales results
Steps in a personalization
product personalization
Define a personalization strategy with the client
Conduct parameter research and tests to study laser-material interactions
Design general engraving guidelines (fonts, languages, engraving zones, illustrations, etc.)
Develop the engraving machine
Roll out internationally
Track sales results
A range of solutions developed for luxury retail
DWS has designed a comprehensive solution to meet the product personalization needs of luxury brands. This omnichannel approach led us to develop a range of laser engraving machines that are very simple to use and integrate into any retail environment, anywhere in the world.
![](https://dws-engraving.com/wp-content/uploads/2022/02/Parfum-cabine-de-gravure_accompagnement.jpg)
A result of custom integration
An example of different configurations in a luxury retail environment.
![Intégration machine de gravure couleur or_La Samaritaine](https://dws-engraving.com/wp-content/uploads/2022/12/Integration-machine-de-gravure-couleur-or_La-Samaritaine.jpg)
![Intégration machine de gravure habillage bleu_Rue de Rennes](https://dws-engraving.com/wp-content/uploads/2022/12/Integration-machine-de-gravure-habillage-bleu_Rue-de-Rennes.jpg)
![Intégration machine de gravure avec habillage or rose_Galeries Falayette Haussmann](https://dws-engraving.com/wp-content/uploads/2022/12/Integration-machine-de-gravure-avec-habillage-or-rose_Galeries-Falayette-Haussmann.jpg)
![Engraving machine integration - Champs Elysees](https://dws-engraving.com/wp-content/uploads/2022/02/Integration-machine-de-gravure_Champs-Elysees.jpg)
![Engraving machine at La Samaritaine](https://dws-engraving.com/wp-content/uploads/2022/02/Integration-machine-de-gravure-blanche_La-Samaritaine-1.jpg)
![Engraving machine integration - Haussmann Paris](https://dws-engraving.com/wp-content/uploads/2022/02/Integration-machine-de-gravure_Galeries-Falayette-Haussmann-1.jpg)
![DWS_Atelier de personnalisation produit_Hennessy à La Samaritaine](https://dws-engraving.com/wp-content/uploads/2023/02/DWS_Atelier-de-personnalisation-produit_Hennessy-a-La-Samaritaine.png)
Performance tracking
BEFORE
![](https://dws-engraving.com/wp-content/uploads/2022/02/image-21.png)
DWS enables you to track your KPIs on the myDWS platform, which was specially designed to track the performance of your marketing campaigns. This unique solution to your sales and marketing needs will help you design a customized strategy tailored to your target audience.
AFTER
![](https://dws-engraving.com/wp-content/uploads/2022/02/image-21.png)
DWS enables you to track your KPIs on the myDWS platform, which was specially designed to track the performance of your marketing campaigns. This unique solution to your sales and marketing needs will help you design a customized strategy tailored to your target audience.