International project management with DWS

A single machine suits a wide variety of products and materials, based on local needs and guidelines, to maintain brand consistency and uniform results.

DWS international personalization strategy development

Conduct a central pilot project and roll it out by geographical zone with centralized project management, taking into account the specific characteristics of each market.

1. Pilot project

Conduct parameter research and tests to study laser-material interactions
Design general engraving guidelines (fonts, languages, engraving zones, illustrations, etc.)
Develop the engraving machine

1. Pilot project

Conduct parameter research and tests to study laser-material interactions

Design general engraving guidelines (fonts, languages, engraving zones, illustrations, etc.)

Develop the engraving machine

2. International rollout

Multiple identical points of sale in the pilot project

LOCAL POINT OF CONTACT

Unique characteristic: A more extensive catalog

LOCAL POINT OF CONTACT

Unique characteristic: Engraved illustrations

LOCAL POINT OF CONTACT

Unique characteristic: A custom engraving station

LOCAL POINT OF CONTACT

2. International rollout

Multiple identical points of sale in the pilot project

LOCAL POINT OF CONTACT

Unique characteristic:
A more extensive catalog

LOCAL POINT OF CONTACT

Unique characteristic:
Engraved illustrations

LOCAL POINT OF CONTACT

Unique characteristic:
A custom engraving station

LOCAL POINT OF CONTACT

Sales associate training

Easy enough to learn in a quick 15 minute training
A simple, intuitive digital interface
Multiple languages available

How to develop an international personalization strategy?

The Maison is expanding internationally quickly, particularly in the United States, and is witnessing an exceptional rise. In order to monitor its progress in the Americas and Asia, the company was able to take advantage of the knowledge of the DWS team, which is based in New York and Singapore and is especially committed to supporting personalization initiatives on all continents where it operates.