The DWS personalization solution for an exceptional in-store customer experience
When designing a luxury boutique, the details make all the difference
An engraving machine designed to blend seamlessly into a luxury retail setting:
- Silent
- An engraving booth equipped with a mirror so customers can watch the performance of engraving
- A memorable in-store customer experience
- Instant engraving
- Customizable covering to match your merchandising








An easy ceremonial flourish for your sales associates thanks to an easy-to-use engraving machine
- Can be learned in just 15 minutes
- A tablet with a simple, intuitive digital interface
Add enchantment to your luxury retail universe to create an elegant, controlled in-store customer experience.

A simplified in-store personalization process
In-store personalization process with DWS
Customer purchases a product in store

Sales associate personalizes the product instantly before the customer’s eyes

Customer leaves with their personalized product

RESULT
A delightful customer experience, instant service, control over your brand image, and the ability to use the same personalization solution both in-store and for e-commerce.
In-store personalization process with an engraving workshop
Customer purchases a product in store

The store ships the product to the workshop

The workshop personalizes the product

The workshop sends the product back to the brand

The brand ships the engraved product to the end customer

RESULT
No control over the quality of engraving, extremely costly and time-consuming in terms of logistics.