An exclusive engraving machine for a sophisticated personalization experience
An exclusive engraving machine for a sophisticated personalization experience
Boost sales of your products with
personalization
+60% increase in sales with personalization
Encourage brand loyalty
Boost your omnichannel traffic
A perfect solution for your omnichannel strategy
A laser engraving machine designed for both in-store and
e-commerce usages.
- User-friendly
- Digital interface
- Instant engraving
- Learn to use in 15 minutes
- Switch from in-store to e-commerce mode with a single click






Laser precision allows for unbridled creativity on various materials
DWS has applied its expertise in laser-material interaction to enable instant personalization of a large selection of products from your catalog.
The only laser engraving machine of its kind in the world
- Compact and silent
- User-friendly
- Customizable
- High quality engraving on various materials
- Learn to use in 15 minutes

DWS is with you every step of the way
- Choosing a product line
- Exploring and testing possibilities
- Defining engraving parameters
- Producing the engraving machine
- Rolling out the machines locally and internationally, in-store and for e-commerce
- Training and supporting employees
- Track sales results
Take the plunge and let us help you build your own unique personalization strategy
Personalization can be so much more than just initials on a product.
Take the plunge and let us help you build your own unique personalization strategy
Personalization can be so much more than just initials on a product.
Client testimonials
"In retail it is all about the theatre. The machine and engraving process help us bring the customers attention on our counter and generate extra sales."
HarrodsLondon 
“This is a great experience to work with DWS. The
personalized engraving fonts into Serge Lutens’ universe
empower the uniqueness of our brand.”
K11Hong Kong 
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