Exceptional Laser Engraving for Selective Distribution and Travel Retail
The art of personalization in Luxury Travel
DWS supports the leaders of global travel retail with a laser engraving solution that combines safety, efficiency, and elegance.
Fully compliant with the strictest customs regulations, our technology integrates seamlessly into even the most demanding airport environments.
Our engraving machines are deployed in some of the world’s most iconic airports, including New York (JFK), Doha (Hamad), Sydney (Kingsford), Singapore (Changi), and Paris (Charles de Gaulle).
Each engraving turns a purchase into a unique keepsake, transforming the travel experience into an unforgettable memory.
Refined engraving technology tailored for prestige retail networks
In the realm of selective distribution, DWS offers a high-end personalization solution designed to meet the needs of multi-brand environments, both in-store and online.
Our technology enables real-time engraving on a wide range of products—from perfumes and spirits to gift sets and luxury accessories—powered by an intuitive, in-house developed application that manages complex product catalogs and a variety of materials with ease.
La Grande Épicerie de Paris integrates our engraving solution into its e-commerce platform, offering custom engraving on a curated selection of multi-brand products—from gourmet delicacies to premium spirits. A refined, bespoke service that makes each order feel unique and personal.
Personalization at the core of the luxury travel experience
Personalization at the core of the luxury travel experience
DWS collaborates with Extime Duty Free Paris to offer a unique personalization experience inside the prestigious Charles de Gaulle Airport. In this world-class hub where luxury is amplified, our laser engraving service enhances the products of the most celebrated Maisons.
Our machine enables real-time engraving on perfumes and precious objects from Extime’s multi-brand catalog, turning a travel purchase into a rare, elegant, and emotionally resonant object.
This immediate personalization elevates the customer experience, meeting the expectations of an international clientele that values exclusivity. Through our in-store laser stations, travelers enjoy a bespoke personalization offering—an elevated service that redefines travel retail.
A signature collaboration with Douglas
DWS has partnered with Douglas to deliver an instant personalization experience in one of its flagship stores in Düsseldorf. Customers can have their perfume bottles or gift sets engraved in seconds, choosing from among the world’s most prestigious fragrance brands.
Our engraving station effortlessly adapts to Douglas’ extensive multi-brand catalog, providing a wide selection of products that can be personalized on-site. This on-the-spot engraving enhances the emotional value of each purchase, deepening customer engagement and reinforcing the premium image of the retail offer.
When the laser enhances every industry
Client testimonials
