Elevate the customer experience at the heart of events
The art of personalisation for exceptional events
At DWS, we put our laser engraving expertise at the service of luxury events. Our connected personalisation solutions enable immersive pop-ups or private events hosted by major Maisons to stand out as true showcases of creativity and exclusivity.
These ephemeral experiences, designed to leave a lasting impression and shine across digital platforms, become a powerful tool to attract clients seeking rarity and personalisation. By incorporating a bespoke service such as live personalised engraving, brands offer much more than an event: they create a strong emotional connection, a personal signature that visitors take with them.
A sensory immersion where beauty meets exceptional engraving
À l’occasion de son très attendu pop-up parisien en janvier 2025, Glossier a choisi d’intégrer l’une de nos machines de gravure laser au croisement des expériences immersives, du lifestyle, de la beauté et de la personnalisation.
En choisissant d’intégrer un service de personnalisation en direct en louant l’une de nos machines de gravure laser, Glossier a choisi de sublimer cette rencontre avec son public. Ce geste simple mais hautement symbolique a permis aux visiteurs de repartir avec des gravures uniques, sur leurs parfums favoris.
En alliant notre savoir-faire technique à l’univers délicat de Glossier, cet événement illustre la puissance de la personnalisation comme vecteur d’émotion et de mémorabilité dans les expériences de marque de luxe.
Innovation crafted for exceptional realms
DWS x Memo Paris: Engraving at the Service of Olfactory Emotion
Memo Paris took over the Parisian scene with an exceptional pop-up, choosing to place their trust in our personalisation services.
To provide its visitors with an even more exclusive experience, the Maison enlisted our laser engraving service by renting one of our machines, seamlessly integrated into the heart of the event. Memo Paris’s iconic bottles, along with the leather passport cases, were elevated with finely engraved personalised messages, specially designed for the occasion in harmony with the brand’s aesthetic.
This alliance between precision craftsmanship and olfactory storytelling transformed each fragrance into a unique, emotional, and deeply personal piece.
An approach that perfectly embodies the new aspirations of luxury: offering rare, engaging experiences designed to be shared.
DWS x Hennessy: Elevating the Customer Experience Through Personalisation
On the occasion of a prestigious event in Singapore celebrating the Lunar New Year, the House of Hennessy chose to partner with our expertise, sealing the alliance of refinement and personalisation. This immersive pop-up invited clients on a journey into the heart of the House’s heritage, enriched by the creations of artist Yang Yongliang.
In this exceptional setting, DWS laser engraving technology enables a unique experience: delicate engraving on exquisite glass and crystal decanters, as well as prestigious leather accessories.
By combining tradition and advanced technology, DWS transforms each creation into a unique piece and offers prestigious Maisons bespoke personalisation, faithful to their heritage and the spirit of their events.
A sensory immersion where beauty meets exceptional engraving
On the occasion of its highly anticipated first Parisian pop-up, Glossier chose to incorporate one of our laser engraving machines at the intersection of immersive experiences, lifestyle, and beauty.
By choosing to incorporate a live personalisation service, the brand rented one of our laser engraving machines to personalise perfume bottles. This simple yet highly symbolic gesture allowed visitors to leave with unique engravings on their favorite fragrances.
By combining our technical expertise with Glossier’s delicate universe, this event highlights the power of personalisation as a driver of emotion and lasting memories.
When the laser enhances every industry
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