Personalization in the Service of Luxury Hospitality and Premium Spas
Offer an unforgettable experience to your exclusive guests
At DWS, we bring our laser engraving expertise to the world’s most prestigious establishments.
Our connected personalization solutions allow for the creation of unique, elegantly engraved souvenirs—delivered on-site, whether in-room, at the boutique, or within the spa.
DWS machines integrate seamlessly into the luxury environment: silent, compact, and connected, they deliver engravings in just a few seconds on a wide variety of materials (glass, crystal, leather, metal, wood, plastic, and more).
Designed for both front-office and back-office use, they offer a premium experience without disrupting the flow of your operations.
A distinctive and memorable guest experience
Engraving a name, a date, a personal message, or a bespoke illustration—laser engraving transforms an object into a lasting emotional keepsake. This tailored gesture strengthens the connection between your establishment and your guests.
Examples of use cases:
- Personalized engraving on perfume bottles or champagne
- Welcome or departure gifts engraved live or in back-office
- In-store personalization of objects (keyrings, travel tags, candles, diffusers, notebooks, etc.)
Innovation crafted for exceptional realms
Personalization at the heart of Parisian refinement
DWS partners with the prestigious Cheval Blanc Paris—an icon of luxury hospitality in the heart of the capital—to deliver an exceptional personalization experience.
In an intimate and exquisitely refined setting, guests are invited to personalize, in real time, a selection of products from the Spa Dior, as well as exclusive gifts such as champagne bottles and other premium objects.
Each engraving becomes a unique gesture, crafted to elevate the guest experience and inscribe the moment into memory—a discreet, personal, and unforgettable luxury, worthy of Cheval Blanc’s exacting standards.
When the art of skincare meets the art of engraving
At the heart of the Dior Spa in Doha International Airport, DWS delivers a refined personalization experience designed to offer travelers a unique moment of well-being.
Before takeoff or between connections, clients can enjoy live personalization on a curated selection of Dior products and exclusive touches.
Each engraving becomes a delicate gesture — a precious imprint that extends the luxury experience into the journey itself.
This collaboration embodies the subtle alliance between cosmetic excellence, the art of wellness, and high-end personalization technology — reimagining travel retail as a sensorial, emotional, and deeply personal experience.
When the laser enhances every industry
Client testimonials
