Paris Packaging Week 2026

Paris Packaging Week 2026 once again establishes itself as the benchmark event for all stakeholders in premium and luxury packaging. Each year, this trade show brings together leading brands, manufacturers, designers, and experts to explore the industry’s key challenges: innovation, sustainability, customer experience, and premiumization.

A true showcase of tomorrow’s trends, Paris Packaging Week is a premier venue for discovering the latest technological breakthroughs, exploring new applications, and envisioning future packaging experiences designed for the most demanding brands.

DWS at PPW with the Pochet Group

For this 2026 edition, DWS will take part in Paris Packaging Week in partnership with the Pochet Group, a major and leading player in luxury packaging.

Our presence on the Pochet Group’s stand reflects a shared vision: combining exceptional packaging with high-end technological personalization solutions.
À travers cette collaboration, DWS met en avant son expertise en gravure laser de précision, pensée pour répondre aux standards du luxe en matière de qualité, de fiabilité et de rendu esthétique.

This trade show will give our teams the opportunity to present our machine, designed to integrate seamlessly into both e‑commerce and retail environments, and developed to support brands in their high value‑added personalization projects.

DWS: Live personalization demo

DWS offers you an exclusive selection of personalization machines designed to elevate your events. Bring the art of live personalization to the heart of your pop-ups, events, and your most refined brand activations.

We invite you to experience real‑time personalization — and leave with an exceptional creation, personalized especially for you.

Discover the exclusive world of DWS

Entrepreneurs from diverse backgrounds

Samuel Desprez and I met on the benches of HEC — not as students, but as leaders of innovative companies. About ten years earlier, Samuel had founded G.D. Laser, specialised in laser engraving and decorative laser applications for the perfumery and cosmetics sectors, as well as for packaging manufacturers working with glass, cardboard, foam, plastic, leather, and more.

As for me, after completing my PhD, I co‑founded SourceLAB, a pioneer in laser–plasma particle accelerators — essentially, a way to revolutionize the world of research and countless applications by replacing massive synchrotrons with tabletop particle accelerators that are 100 to 1,000 times less expensive. In terms of the laser technologies we worked with, Samuel and I were at opposite ends of the spectrum (some will catch the pun :)).

A Passion for High Technology and Luxury

We shared the same passion for light and the remarkable effects that lasers can have on materials. A laser shapes, transforms, and enhances matter. Whatever the surface or material, a laser can draw forms, create contrasts, and alter textures to produce exceptionally refined designs, thanks to the creativity and expertise of the master engraver. In this field, Samuel was already an expert, and his know‑how was widely recognised by major luxury houses such as Yves Saint Laurent, Giorgio Armani, Paco Rabanne, Serge Lutens, Christian Dior, Louis Vuitton…

The laser is a remarkable tool, but how can we make it accessible to everyone — all the way to the point of sale, to to offer each person a unique experienceThe pleasure of engraving your emotions onto your favourite product? It was from this challenge that our collaboration was born. Samuel had the talent and the confidence of the brands, while I brought the international experience and project engineering to launch the venture.

DWS was born from this shared desire to create a high‑end personalisation offering through laser engraving in the service of major brands the luxury industry.

— By Aurélien RICCI, CEO and Founder of DWS

Where to meet us

Join us on-site to experience an exclusive live personalisation demonstration

Selected items

Explore our content on personalisation and craftsmanship.