Create a unique customer experience in luxury boutiques with DWS

When designing a luxury boutique, the details make all the difference

An engraving machine designed to blend seamlessly into a luxury retail setting:

  • Silent
  • An engraving booth equipped with a mirror so customers can watch the performance of engraving
  • A memorable in-store customer experience
  • Instant engraving
  • Customizable covering to match your merchandising
Une photo de notre machine de gravure DS1, illustrant le processus de personnalisation des produits en boutique de luxe.

An easy ceremonial flourish for your sales associates thanks to an easy-to-use engraving machine

  • Can be learned in just 15 minutes
  • A tablet with a simple, intuitive digital interface

Enhance the in-store customer experience with our laser engraving machine

Add enchantment to your luxury retail universe to create a luxurious, elegant and controlled in-store customer experience.

Personalization ceremonial

A simplified in-store personalization process

In-store personalization process with DWS

Customer purchases a product in store
Sales associate personalizes the product instantly before the customer’s eyes
Customer leaves with their personalized product
RESULT

A delightful customer experience, instant service, control over your brand image, and the ability to use the same personalization solution both in-store and for e-commerce.

In-store personalization process with an engraving workshop

Customer purchases a product in store
The store ships the product to the workshop
The workshop personalizes the product
The workshop sends the product back to the brand
The brand ships the engraved product to the end customer
RESULT

No control over the quality of engraving, extremely costly and time-consuming in terms of logistics.

Meet your customers' expectations

By using DWS connected engraving machines, you can offer your customers an exclusive personalization service, enabling you to instantly mark your exceptional objects.

Enhancing the brand’s image

With its elegant design and customizable covering, the DWS engraving machine blends harmoniously into your store, reinforcing your visual identity and merchandising.

Increasing sales and customer loyalty

Product personalization encourages purchases and enhances satisfaction, while creating an unforgettable customer experience and an undeniable attachment to your brand.

Meet your customers' expectations

By using DWS connected engraving machines, you can offer your customers an exclusive personalization service, enabling you to instantly mark your exceptional objects.

Enhancing the brand’s image

With its elegant design and customizable covering, the DWS engraving machine blends harmoniously into your store, reinforcing your visual identity and merchandising.

Increasing sales and customer loyalty

Product personalization encourages purchases and enhances satisfaction, while creating an unforgettable customer experience and an undeniable attachment to your brand.

Client testimonials


Frequently Asked Questions

 

We are here to answer your questions.

 

  • Silent: a discreet integration into any luxury retail environment.
  • Customer experience: with an engraving booth equipped with a mirror, your customers can follow the personalization process in real-time.
  • Instant engraving: product personalization takes just a few seconds, allowing customers to take their engraved items with them immediately.
  • Customizable design: the machine's appearance can be tailored to perfectly match your merchandising and brand identity.
  • Easy to use: can be easily operated by sales associates with a 15-minutes training.
  • Immediate satisfaction: customers leave with their personalized products right away, creating an instant gratification experience.

The DWS personalization solution enhances the customer experience in luxury stores by offering a tailored and immersive approach. With its instant engraving capability, customers can personalize their favorite products from your brand in just a few minutes, creating a sense of exclusivity and immediate satisfaction. The wait for engraving becomes an experience in itself, capturing the customer's attention as they can watch the process live through a booth equipped with a mirror, adding a theatrical touch to the in-store interaction.

The refined design and fully customizable design of the machine blend seamlessly into the elegant atmosphere of a luxury store, enhancing the brand's visual identity while catching the customers' eye. This harmonious integration not only elevates the sales environment but also strengthens the brand image by offering a unique, memorable, and interactive experience.

Yes, the same connected engraving machine can be used both in-store and e-commerce‎ usages, ensuring consistency and perfect control of the brand image across all channels. With this omnichannel solution, DWS enhances the customer experience by adding an emotional dimension to the purchase and ensuring a uniform engraving result, whether it is a product personalized in-store or ordered online.

The DWS engraving machine is specially designed for easy and quick integration into a luxury retail environment. From the beginning to the end of the project, our teams work alongside your merchandising and architectural teams to ensure a smooth and seamless integration, while making sure the machine aesthetically fits into your store. You can schedule an appointment with our teams to discuss the various integration options in detail.