International project management with DWS

A single machine suits a wide variety of products and materials, based on local needs and guidelines, to maintain brand consistency and uniform results.

DWS international personalization strategy development

Conduct a central pilot project and roll it out by geographical zone with centralized project management, taking into account the specific characteristics of each market.

1. Pilot project

Conduct parameter research and tests to study laser-material interactions
Design general engraving guidelines (fonts, languages, engraving zones, illustrations, etc.)
Develop the engraving machine

1. projet pilote

Conduct parameter research and tests to study laser-material interactions

Design general engraving guidelines (fonts, languages, engraving zones, illustrations, etc.)

Develop the engraving machine

2. International rollout

Plusieurs points de vente identiques au projet pilote

POINT DE CONTACT LOCAL

Spécificité : Un cataloque plus riche

POINT DE CONTACT LOCAL

Spécificité : Des gravures d’illustrations

POINT DE CONTACT LOCAL

Spécificité : Une station de gravure sur-mesure

POINT DE CONTACT LOCAL

2. International rollout

Pluisieurs points de vente identiques au projet pilote

POINT DE CONTACT LOCAL

Spécificité :
Un catalogue plus riche

POINT DE CONTACT LOCAL

Spécificité :
Des gravures d'illustrations

POINT DE CONTACT LOCAL

Spécificité :
Une station de gravure sur-mesure

POINT DE CONTACT LOCAL

2. International rollout

A range of specific options perfectly adapted to each market.

Add different languages

Engraved illustrations and Qr codes

Adjust your catalog to your point of sale

International contact points

Our team is available worldwide to meet your specific needs.

Europe, Middle East & Africa

Najla EL CARMOUHI

Head of Sales and Operations

Prendre rendez-vous

Asia & Oceania

Alice POTTIER-CHAU

General Manager Asia Pacific

Prendre rendez-vous

Americas

Audrey COLONEL

General Manager Americas

Prendre rendez-vous

Sales associate training

Easy enough to learn in a quick 15 minute training
A simple, intuitive digital interface
Multiple languages available

How to develop an international personalization strategy?

The Maison is expanding internationally quickly, particularly in the United States, and is witnessing an exceptional rise. In order to monitor its progress in the Americas and Asia, the company was able to take advantage of the knowledge of the DWS team, which is based in New York and Singapore and is especially committed to supporting personalization initiatives on all continents where it operates.