Behind the scenes at DWS: a closer look at the Engraving, Integration and Industrialization roles
In this article
In this article
- Published on Monday, March 30, 2026 at 5:10 pm
DWS Mastery: The Art of High‑Precision Engraving
Excellence Through Method: Testing, Configuration and Guidelines
They optimize every parameter—machine calibration, font size, laser power, speed and depth—to achieve a flawless result.
Custom Integration: Alignment, Positioning and Finishing
Beyond engraving, our experts oversee every step — from the first tests to integrating the product into the application. This role also includes an extremely precise integration component. They design and fine‑tune custom positioning fixtures, ensure perfect product alignment, and calibrate marking areas to guarantee consistency and repeatability.
At DWS, excellence isn’t a destination: it is built into every step, from the first test to in‑store engraving in front of the end customer.
Discover the exclusive world of DWS
Entrepreneurs from diverse backgrounds
Samuel Desprez and I met on the benches of HEC — not as students, but as leaders of innovative companies. About ten years earlier, Samuel had founded G.D. Laser, specialized in laser engraving and decorative laser applications for the perfumery and cosmetics sectors, as well as for packaging manufacturers working with glass, cardboard, foam, plastic, leather, and more.
As for me, after completing my PhD, I co‑founded SourceLAB, a pioneer in laser–plasma particle accelerators — essentially, a way to revolutionize the world of research and countless applications by replacing massive synchrotrons with tabletop particle accelerators that are 100 to 1,000 times less expensive. In terms of the laser technologies we worked with, Samuel and I were at opposite ends of the spectrum (some will catch the pun :)).
A Passion for High Technology and Luxury
The laser is a remarkable tool, but how can we make it accessible to everyone — all the way to the point of sale, to to offer each person a unique experienceThe pleasure of engraving your emotions onto your favorite product? That’s the challenge that sparked our collaboration. Samuel had the talent and the brands’ trust, and I brought the international experience and project engineering needed to kick off the adventure.
DWS was born from this shared desire to create a premium personalization offering through laser engraving in the service of major brands the luxury industry.
— By Aurélien RICCI, Founder & CEO of DWS
Aurélien RICCI
Founder & CEO
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