Entrepreneurs from diverse backgrounds
Samuel Desprez and I met on the benches of HEC — not as students, but as leaders of innovative companies. About ten years earlier, Samuel had founded G.D. Laser, specialized in laser engraving and decorative laser applications for the perfumery and cosmetics sectors, as well as for packaging manufacturers working with glass, cardboard, foam, plastic, leather, and more.
As for me, after completing my PhD, I co‑founded SourceLAB, a pioneer in laser–plasma particle accelerators — essentially, a way to revolutionize the world of research and countless applications by replacing massive synchrotrons with tabletop particle accelerators that are 100 to 1,000 times less expensive. In terms of the laser technologies we worked with, Samuel and I were at opposite ends of the spectrum (some will catch the pun :)).
A Passion for High Technology and Luxury
We shared the same passion for light and the remarkable effects that lasers can have on materials. A laser shapes, transforms, and enhances matter. Whatever the surface or material, a laser can draw forms, create contrasts, and alter textures to produce exceptionally refined designs, thanks to the creativity and expertise of the master engraver. In this field, Samuel was already an expert, and his know‑how was widely recognized by major luxury houses such as Yves Saint Laurent, Giorgio Armani, Paco Rabanne, Serge Lutens, Christian Dior, Louis Vuitton…
The laser is a remarkable tool, but how can we make it accessible to everyone — all the way to the point of sale, to to offer each person a unique experienceThe pleasure of engraving your emotions onto your favorite product? That’s the challenge that sparked our collaboration. Samuel had the talent and the brands’ trust, and I brought the international experience and project engineering needed to kick off the adventure.
Décor World Services est née de ce désir commun de créer a premium personalization offering through laser engraving in the service of major brands the luxury industry.
— By Aurélien RICCI, CEO and Founder of DWS
