Laser Engraving for Luxury: DWS Shines from Its New York Subsidiary

Located in the vibrant heart of New York, on Broadway, our U.S. office marks a strategic milestone in DWS’s international expansion. By establishing ourselves in one of the world’s retail capitals, we provide our American partners with direct access to our cutting-edge laser engraving technology.

Local expertise for a seamless and premium integration

Our New York office showcases our expertise in the American market. It enables us to offer tailor-made personalized engraving solutions, designed to meet the demands of the luxury, hospitality, and selective retail sectors.

At DWS, we design high-precision engraving machines and connected stations, engineered to deliver instant, high-quality personalization — whether in-store, in the back office, or through e-commerce. Our innovative systems are trusted by leading international brands to engrave perfume bottles, cosmetic packaging, champagne, leather, metal, and much more.

DWS New York: A local partner for your personalization projects

From Fifth Avenue boutiques to international airport terminals, DWS New York enables retailers to transform every purchase into a unique and memorable experience. Our team supports each project with a bespoke approach, seamlessly integrating our machines into your brand universe with fluidity, elegance, and performance.

Looking for a reliable engraving machine partner in the United States? Discover how our New York office can help you deliver exceptional personalization to your customers.

Elegant integrations of our laser engraving machines in the most iconic boutiques across the Americas

Client testimonials

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